On October 10, 2022, Bang's parent company, Vital Pharmaceuticals, filed for Chapter 11 bankruptcy protection. In August 2022, it was reported that Keurig Dr Pepper was in talks to purchase VPX these talks fell apart shortly after the reports surfaced. Bang transitioned from exclusive PepsiCo distribution in June 2022. On November 17, 2020, the company gave PepsiCo a notice of termination an emergency arbitrator ruled in December 2020 that Pepsi remained the exclusive distributor of Bang drinks until 2023. In April 2020, PepsiCo entered an exclusive distribution agreement with VPX to distribute Bang in the United States. In 2019, the company opened a manufacturing and distribution facility in Phoenix, Arizona, which operates alongside their facility in Pembroke Pines, Florida. In 2017, Bang Energy announced a caffeine-free variant of the beverage, using beta-alanine in place of caffeine. Bang Energy's stated mission is to make high-quality nutritional supplements backed by scientific research. In 2012, the company introduced Bang, marketed as a low sugar carbonated energy drink. Other products distributed by the company include Redline, Noo Fuzion, and Meltdown. It manufactures and distributes sports supplements and performance beverages under the brand name VPX. History īang's parent company, Vital Pharmaceuticals, was founded in 1993 by Jack Owoc. As of 2020, Bang was the third highest selling energy drink in the United States, behind Monster and Red Bull. It is made by Vital Pharmaceuticals, a corporation located in Florida. The logo for Bang Energy, stylized in the Rainbow Unicorn flavorīang Energy is an American brand of energy drinks.
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